Friday, January 31, 2020
Odyssey and the Aeneid Essay Example for Free
Odyssey and the Aeneid Essay From the cultural views, there are some differences between the Greek and Roman concept of heroes: the Achaeans attach importance to individuality whereas the Romans to community. Unlike the Roman Empire which we know is a kingdom, in the ancient Greece-also called Hellas-there are no countries but only city states scattered around the Balkan Peninsula. In this sense, the Achaeans do not have the notion about collective consciousness or what country is, so they tend to possess individual will, and so do the heroes at that time. We can see the evidence in the two works. On the one hand, in the Odyssey, Odysseus constitutes the standard Greek values of heroism: individualism. He mainly concerns if he can go back to Ithaca safely and how to regain his throne; that is, what he cares about is not really related to anyone else but is himself, his life, and his personal purposes. For instance, as a leader of his sailors, the hero Odysseus is proved to be the only survivor coming back to his Ithaca. So we can see that his cleverness and resourcefulness are only applied for his own individual survival. On the other hand, the Roman heroism is quite different. Aeneas is burdened with a great responsibility for his sacred mission ordained by Jupiter to found a new land. He concerns about not personal gain or welfare but other people and therefore he is the presentation of pietas, possibly the key quality of honorable Romans consisting of a series of dedication toward the family, followers, homeland, and the gods. Culturally, the Roman, or Virgilian ideology of heroes is distinctly different from that of the Greeks. The chief difference of their model heroism is that the Greek heroes symbolize individual will, glory, and feelings whereas the Roman heroes an ideal nationalistic ruler (Augustus, whom Virgil writes the Aeneid for) who with sacrifice, devotion, and duty for his people is regarded as a servant rather than the served.
Wednesday, January 22, 2020
Marketing Strategy for the Mars Ice Cream Bar Essay -- Business Manage
Marketing Strategy for the Mars Ice Cream Bar My Aims for this Report In this report I will be focusing my attention on Mars Ice Cream Bar. I will investigate how they promote their product. I will do this by investigating how they advertise their product, and where, as well as looking at how they package their product and at the same time I will look at where they sell the Mars ice cream bar. Also I will be investigating their main rivals and compare their marketing mixââ¬â¢s. This will give me a better chance of giving good suggestions on how they could improve their ice cream product to bring in a larger revenue and get away from their main rivals so they could dominate the ice cream bar market. Background to Mars Mars claims to be the world leader in every market that it is in. This in includes branded snack foods, petcare products, main meal foods and vending machines. ââ¬Ë Mars has an annual turnover in excess of US $13 billion. Our products are consumed in over 100 countries around the world.ââ¬â¢ In Europe alone à £20 billion is spent every year on Mars confectioneries, à £4 billion of this is from Britain. Of that à £4 billion, around 70% of it is on chocolate goods. They are considered the worldââ¬â¢s best managed companies. They easily dominate the chocolate bar market as they own the likes of ââ¬ËSnickersââ¬â¢ ââ¬ËMarsââ¬â¢ ââ¬ËMaltesersââ¬â¢ ââ¬ËM&Mââ¬â¢sââ¬â¢ and ââ¬ËTwixââ¬â¢. But do they dominate the ice cream bar market? Mars ice cream bar. The Mars ice cream bar was first brought o...
Tuesday, January 14, 2020
Is Music is purely for relaxation Essay
ââ¬Å"Music is purely for relaxation.â⬠Do you agree? In every corner of the world, people play and listen to music. â⬠Music is everywhere is man has ears.â⬠Music so often defies definition. Music is often considered as one of the two most precious gifts from God. For the sake of clarity music is often defined as the organisation of sounds and silences into interesting and meaningful patterns. Music is ubiquitous and has existed since time immemorial. Man simply cannot imagine life without this divine gift. But to say that music is purely for relaxation is very lopsided. This is so because music has a multitude of functions. Music is a sine qua non in a manââ¬â¢s life and has an amazing power. It works miracles on the human psyche. Music has the ability to alter the brain chemistry. Thatââ¬â¢s why music is important for our psychic equilibrium. We have various types of music to appeal to various people who have various temperaments. Music has a soothing effect on man. After a hard day of work, music brings a welcome relief. Music has the ability to relax both our mind and muscles. Also, music is used in therapy as it has a therapeutic value. Music relaxes patients and itââ¬â¢s a way for them to get over their pent up feelings. Altogether, music plays a central role in the way we relax. Lots of people go to nightclubs and discotheques to have a break from humdrum life as music and dancing make us feel refreshed. Though lots of people consider music as a medium of relaxation, it is often used for human solidarity. Music is not an end in itself. It is a means to an end. Music is the best way to demonstrate human solidarity. Musicians use music to raise funds for laudable purposes and also to sensitise the world on the sufferings of other fellow earthlings. Some examples if great music for such causes are: ââ¬Ëheal the worldââ¬â¢ for childrenââ¬â¢s right; ââ¬Ëimagineââ¬â¢ by John Lennon for world peace and lately, ââ¬Ë live for love unitedââ¬â¢ written by Desmond Child and Pascal Obispo and sang by well known footballers to raise funds for the combat of aids. Likewise, music plays an important role in mass consciousness. Music is used as a vehicle to vent out human misery. The jazz composed by the blackà people; the reggae of Bob Marley is a way for the black to express themselves in the teeth of white domination. There is the Sega by the slaves and now the ââ¬Ë Sega engageââ¬â¢ a way to denounce and fight social and political injustices. Furthermore, music is used to reinforce religious faith. In the England churchââ¬â¢s music and songs are used to remobilize believers. In Mauritius, Father Grà ©goire shows the way of God through music. Even the pope once symbolically displayed a guitar just to show that music has a spiritual dimension. All religion in the world has a distinct type of music. An example is the Gregorian. Gregorian chant is the a cappella liturgical chant of Occidental Christian churches. Moreover music is associated with patriotism. Each country in the world has its own national anthem. Music has its place in the sports world and fathers international goodwill. In some sports disciplines like ballet dancing, ice-skating and synchronised swimming music is of great importance as music together with such sports disciplines express human grace in its best form. The Olympic committee even has its own music and so does the championââ¬â¢s league. Football team like Liverpool has its own music which is â⬠youââ¬â¢ll never walk alone.â⬠The film industry has gone a long way since the silent movie. Nowadays, music and film making go hand in hand. India is the biggest producer of films and music occupies a fundamental role. As a great Indian producer once said that action, love and the most important of all music forms part of all Indian films. Also he added without music Indian film would have been simply boring and this industry would not have lasted long. In Bollywood, A.R.Rahman is one of the best music composers. Also the film ââ¬ËTaalââ¬â¢ which means ââ¬Ëbeatââ¬â¢ is based on music and this film is simply extraordinary. In Hollywood, the music directors are extremely professional because music becomes part of the movie. Films like Saturday night fever; Grease and Dirty dancing are magnum opus. Films and songs together help each other to become hits and the most lately appropriate example is Titanic with the song ââ¬ËMy heart will go onââ¬â¢ by Celine Dion. Nevertheless, music is also used for evil purposes. Martial music is written especially to mobilise troops before going in a battle and to incite soldiers. This type of music helps and makes them mentally strong to face their enemy. Also music is a vehicle for propaganda. In U.S.S.R music was used to brainwash people in order to make them believe in communism as religion. With the help of music, musicians can express their hatred. Eminem usually express hatred in his songs for gays and lesbians. Music is a gift of God and has become part and parcel of the human life. We simply cannot imagine life without it. It is everywhere and without it, we all would surely die of boredom. Its incredible effect is beautifully summarised by Congreve when he said: ââ¬Å"Music hath the charm to soothe the savage beauty, to smoothen the rock and to bend the knotted oakâ⬠and Shakespeare: â⬠If music is the food of love, play on.ââ¬
Monday, January 6, 2020
Character Recognition By Machines, An Innovative Way By...
Abstractââ¬âCharacter Recognition by machines is an innovative way by which the dependence on manpower is reduced. Character recognition provides a reliable alternative of converting manual text into digitized format. Now-a-days, as technology becomes integral part of human life, many applications have enabled the incorporation of English OCR for real time inputs. The advantages that the English alphabet has is its simplicity offered by less number of letters i.e. 26 and easier classification due to the concept of lowercase and uppercase. If we consider Devnagari script in this scenario, we will come across myriad hurdles because this script lacks the simplicity of English. The concept of fused letters, modifiers, shirorekha and spitting similarities in some letters make recognition difficult. Also, character recognition for handwritten text is far more complex than that for machine printed characters. This is because of the versatility and different writing techniques adopted b y people. The direction of strokes, pressure applied on writing equipments, quality of writing equipment and the mentality of the writer itself highly affects the written text. These problems when combined with the intricate details of Devnagari script, the complications in constructing a HCR of this script are increased. The proposed system focuses on these two issues by adopting Hough transform for detecting features from lines and curves. Further, for classification, SVM is used. 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